Print and Digital Brand Ad Campaign

Client: TCS World Travel
Art Direction + Design
2018

The design and editorial team was tasked with creating quarterly print and digital ads to create better brand awareness for TCS World Travel. The first content driver was to make material that focused on the idea of what private jet travel was—traveling to many hard-to-reach destinations, in comfort, across the globe by plane, on one single trip. The second goal of subsequent campaigns was to create advertisements that highlighted special moments you could only experience while traveling with TCS. Moments such as a private ceremonial monk blessing in Cambodia where he ties a red string around your wrist to signify good luck.