Moai Club Rewards Program

Client: TCS World Travel
Art Direction + Design
2018

TCS World Travel launched the Moai Club, which was a rewards program aimed at their repeat travelers. Branding, giveaways and print collateral were all needed to launch the program and keep travelers engaged with the brand and trip offerings. Initially a small brochure was made explaining the benefits of the program which was given alongside custom engraved luggage tags. Another giveaway included a letterpress calendar featuring illustrations of iconic travel destinations made by me and my team. Since these repeat travelers had high expectations from their past experiences with TCS World Travel, we had to continuously innovate creating anything for this special club, no matter the budget.