Each year, Virtuoso hosts a conference, Travel Week, that brings together travel professionals from around the world. For the 2023 event, I was responsible for designing a diverse range of graphics to be featured throughout the conference. This included everything from menus and small signage to large wall graphics and directory towers. The project required an eye for detail and an understanding of the conference’s previously established visual identity, ensuring that each graphic element was not only cohesive with the overall theme but also effectively optimized for large-scale spaces.