Logo & Brand Identity

Client: Go’fer2
Art Direction + Design
2021

Go’fer2 is a small independent company that makes custom and personalized growler caddies for beer lovers. The owners had a drawing of a gopher done by a close friend’s child that they wanted to incorporate as the logo, not only because it was special to them, but also because the animal was a well-known local to the residents of their small Montana town. Keeping in line with the casual, laid-back feel the client requested, I created a colorful logo and identity as well as give-away materials that represented their product and the industry they are in.