A World of Good Brand Campaign

Client: TCS World Travel
Art Direction + Design
2019

“A World of Good” was established as TCS World Travel’s internal brand messaging—a unifying message that would inspire the staff. The goal was to create collateral that would live with each employee as a reference and reminder of the internal brand messaging. Working alongside the marketing director and project manager, we came up with a list of items, that could be used internally, and that would have the brand statement displayed on them. Expanding on that idea, I incorporated a verb or a phrase that coincides with the product being used, highlighting that bringing “A World of Good” can come in many different forms on a daily basis. I also created a personalized internal brand book for each employee showcasing the company’s mission, vision and values, history, demographics, and brand identity.